Area of the digital society

Communication is and remains the key to success. Especially nowadays, when digital societies are increasingly becoming the focus of politics, business and science. Digital communication has become an essential, success-deciding factor for pretty much every business. This is understandable, because it has never been so convenient and easy to send messages in real time to a person on the other side of the world as it is today. All you need is a notebook, a tablet or a smartphone that is connected to the internet. You can do your tasks practically anywhere. The important thing is to take into account where the other person is and when they need the relevant information or data.

Whatever the case, one can say that virtual teams are indispensable in our omnipresent networked society. Recent events such as the SARS-CoV-2 pandemic illustrate this once again. But as convenient and beneficial as virtual team collaboration may seem, it can also be dangerous. Recent research has shown that poorly organised and coordinated virtual ventures have many negative side effects. Among other things, people who work in a poorly organised virtual enterprise complain that they can no longer distinguish between work and private life and are therefore more likely to experience burnout than people who work in a regular enterprise. On the other hand, employees who work in a rather poorly coordinated virtual enterprise complain that they are exposed to many more workflow interruptions than their colleagues who do not work in the virtual environment.

We, the research unit at the University of Bern, have been dealing with the topic of the digital society for more than 20 years. In addition to research, we are also active in practical projects and workshops in various economic and university fields. One of our goals is to raise awareness that virtual collaboration can be a powerful tool if well positioned.

Our research also relates to creating awareness, which essentially aims to be able to use the advantages of virtual collaboration. For questions about the conferences and events, please contact Clemens Deinhofer, M.Sc. directly at clemens.deinhofer@iwi.unibe.ch or by phone at +41 31 631 47 46.